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Racing Game for Experiential Activations

Accelerate excitement at your event with Cognition’s fully branded Custom Racing Simulator. Immerse guests in a thrilling, interactive racing experience that’s uniquely yours, featuring fully customizable vehicles, digital signage, and gameplay tailored specifically for your brand.

Why marketers love it:
Fully Branded Experience: Customize everything from vehicles and instruction screens to in-game signage, ensuring your brand is front and center.
Competitive and Fun: Guests race against each other or individually against the clock, fueling engagement and excitement.
Real-Time Leaderboard: A built-in leaderboard tracks and displays top race times, motivating guests and amplifying engagement throughout your activation.

How It Works:
Quick Registration: Guests provide basic information through an easy-to-use interface.
Race to Win: Guests compete head-to-head or individually for best lap times.
Celebrate Competition: Leaderboard prominently showcases the fastest racers, driving continuous participation and friendly competition.

Bring the Rush of the Track to Your Booth with Cognition’s Custom Racing Simulator

Electrify your event with a high-octane, brand-integrated experience that transforms any environment into a dynamic race arena. Our Custom Racing Simulator delivers immersive, adrenaline-fueled gameplay while seamlessly weaving in your brand’s identity across every touchpoint—from the vehicles to the visual interface to the live competition scoreboard.

Why It Stands Out:

  • Total Brand Integration: Every element—from the racecars to UI screens to trackside digital boards—is an opportunity for branded storytelling, creating a visually cohesive and memorable encounter for your audience.

  • High-Energy Gameplay: With fast-paced races and multiple modes of play, guests can compete solo or challenge others in real time, generating energy that draws a crowd and keeps the momentum going.

  • Built-In Shareability: The real-time leaderboard becomes a focal point of the activation, showcasing top racers and encouraging social sharing and return visits from ambitious contenders.

This isn’t just a game—it’s a fully immersive experience designed to drive brand affinity, crowd energy, and unforgettable moments.

Case Studies: