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Brandable Racing Game for Experiential Activations

Real-time engines. Real-world engagement.

At Cognition Labs, we harness the power of game engines like Unreal and Unity to design real-time, interactive experiences that blur the line between digital and physical. Our game design and development services transform brand stories into playful, immersive worlds—whether on a touchscreen, through a motion sensor, or in augmented reality.

From fully custom games built for trade show floors to real-time rendered environments for virtual production or interactive installations, our team combines game mechanics, storytelling, and cutting-edge technology to drive audience participation and create lasting impressions.

Our game engine services include:

  • Interactive game design for brand activations

  • Real-time 3D environments for VR/AR/XR

  • Unity and Unreal Engine development

  • Sensor-based gameplay (motion, RFID, LIDAR, vision tracking)

  • Touchscreen, mobile, and projection-based interactions

  • Backend logic and scoring for competitive or gamified experiences