Measure what moves people.

At Cognition Labs, we integrate analytics into experiential activations to uncover insights, optimize engagement, and prove impact. From spatial data to digital interaction tracking, our analytics solutions help brands understand how audiences move, feel, and respond in real-world environments.

By combining sensor inputs, software triggers, heatmapping, dwell time, and user behavior tracking, we transform experiential moments into measurable outcomes. Our dashboards deliver actionable data—revealing what works, what excites, and where to evolve.

Our analytics services for experiential include:

• Real-time interaction tracking (touchscreens, AR, sensors)

• Dwell time and flow mapping

• RFID/NFC engagement data

• Facial sentiment analysis and presence detection

• Lead capture and CRM integrations

• Post-event reports and performance dashboards

Whether you’re running a trade show booth, brand pop-up, museum installation, or fan zone experience, our analytics layer gives your activation measurable value—turning attention into insight.