Waymo, Google’s autonomous driving division, sought a digital partner to collect and analyze attendee metrics across a series of events in Los Angeles, California. Waymo approached Cognition to develop a comprehensive strategy across the company’s portfolio of pop-up events which would allow the events team to determine the success of individual events and build a strong, data-informed roadmap for the following year. Using spatial analytics sensors, we measured attendee engagement across 10 events, collecting information on impressions, engagement, and dwell time. All the raw data collected on-site was processed through an advanced machine learning algorithm, which parsed the data into digestible metrics. We translated data points into a series of visually comprehensible designs, giving Waymo’s internal marketing team the speaking points and hard numbers to support their initiatives.
/ 2024
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Details about
the project
Using spatial analytics sensors, we measured attendee engagement across 10 events, collecting information on impressions, engagement, and dwell time.
Date: | January 2024 |
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Project: | Spatial Metrics |
Customer: | Waymo |