Cognition’s primary role was to develop an application that allowed for fully interactive 3D Waymo vehicles that guests could explore in real time—moving around the vehicle and selecting individual sensors to learn how each component contributes to perception, decision-making, and safety.
Users could seamlessly switch between different Waymo vehicle models, explore real-world driving scenarios, and toggle between sensor views to see how LiDAR, radar, and cameras function independently and as an integrated system.
This immersive, hands-on platform transformed complex autonomous driving technology into an accessible, engaging learning experience, reinforcing Waymo’s leadership in innovation and safety.
- 141K+ Total CES Attendees
- 8.7K+ Unique Visitors
- ~65K Unique Impressions
- 943K+ IRL Engagement
- 92% of visitors had a net-neutral or positive response
- 38+% of visitors engaged in the space for more than 5 minutes