The Project
In partnership with Gradient, Cognition took guests through a guided meditation experience utilizing a smaller retail space at The Grove in Los Angeles. The guests were guided through the meditation from the audio of a Buddist Monk surrounded by a variety of additional 4D effects including diffused essential oils, low-laying fog, wind, sounds of nature, and 360-degree projection mapping including custom-tailored content including the forests of Japan.
The Results
197% Event attendees vs industry average
2.5x Hashtag engagement
140% Hashtag Impressions vs industry average
9,157 Foot traffic
2,950 Event Attendees
174 Repeat Attendees
11+ Minute Average Dwell Time
+3000 @tatcha net follower growth
22,730,782 Tatcha Total Reach
39% Male 61% Female
