Tatcha at The Grove LA

Cognition helped create an immersive, projection-mapped, guided meditation at the Grove, an outdoor shopping center in Los Angeles, California.

Client: Tatcha
Website: tatcha.com
Date: February 15, 2023
Services: Projection Mapping
Agency: Gradient

The Project

In partnership with Gradient, Cognition took guests through a guided meditation experience utilizing a smaller retail space at The Grove in Los Angeles. The guests were guided through the meditation from the audio of a Buddist Monk surrounded by a variety of additional 4D effects including diffused essential oils, low-laying fog, wind, sounds of nature, and 360-degree projection mapping including custom-tailored content including the forests of Japan.

The Results

197% Event attendees vs industry average

2.5x Hashtag engagement

140% Hashtag Impressions vs industry average

9,157 Foot traffic

2,950 Event Attendees

174 Repeat Attendees

11+ Minute Average Dwell Time

+3000 @tatcha net follower growth

22,730,782 Tatcha Total Reach

39% Male 61% Female