Stranger Things 4

To promote season 4 of Stranger Things, Netflix and Xbox approached Cognition to concept, design, and execute a pop-up interactive experience in Los Angeles, California. We leveraged gestural technology to create an experience where each user could unlock a unique power, similar to the Stranger Things character Eleven.

Users were tasked with using their powers to close a radioactive rift that was slowly engulfing downtown LA. To unleash their powers and close the rift, users needed to assume their power pose. We built a custom app leveraging motion capture technology to analyze each pose, scoring users as having either “extreme”, “medium”, or “normal” powers based on their movements.

The rare few who possessed extreme powers walked away with a Stranger Things-branded Xbox console.