The Project
In support of MilkPep’s national campaign promoting the consideration of chocolate milk as a performance beverage, Cognition designed and produced MilkPep’s interactive “How Fast Are You?” booth at San Diego TwitchCon 2022.
The booth featured a unique head-to-head competition where streamers and attendees could test their reaction speed in a custom interactive arcade game. In addition to the head-to-head competition, the fastest times were prominently featured on an overhead leaderboard, where the fastest time from the weekend was gifted a PS5 and a custom made “How Fast Are You?” trophy.
