The Lost Murals of LA - Cognition

/ 2024

details

Details about
the project

Using AR, we restored iconic murals by Latino artists in their original locations that had been painted over and forgotten. Leveraging Snapchat’s AR technology, participants were able to point their phones at an exterior wall to reveal the vibrant street art that once lived there. USA Today ran a feature on the activation and the official YouTube video garnered over 160,000 views.

Date:	July 2024
Project:	The Lost Murals of LA
Customer:	El Pollo Loco
Link:	El Pollo Loco

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Results of the project

Youtube Views

160,000+ Views

USA Today Coverage

USA Today ran a feature on the activation.

Bringing lost art to life

Using AR, we restored iconic murals by Latino artists in their original

locations that had been painted over and forgotten.

Highlighting Hispanic Artists

Featuring 3 prominent Hispanic muralists, we recreated their artwork and brought it back to its original location.

We create special things