Cognition created a custom remix booth for Liquid IV at the Bonnaroo Music & Arts Festival with a custom 20×30 traveling footprint! For those who don’t know, this 4 day festival, which takes place in rural Tennessee & draws more then 80,000 festival goers, all who were beyond grateful to see LIV in the sweltering heat! In typical fashion, our Renders to Reality were spot on with the vibrant brand colors & dynamic design popping out from across the festival grounds. Once inside the footprint, consumers were delighted to try all 3 of the hero flavors at our wet sampling bar as well as help themselves to some sticks to-go for additional hydration throughout the day.
The experience was accompanied by the sounds of local DJ Marissa Sardar and a fantastic team of BA’s who really brought the energy to the activation! Our favorite part of this activation was the Remix Station Experience, where consumers got to create their very own Sofi Tukker music video!
12,500 Wet Samples, 31,200 Dry Samples, 404 E-Mail Captures, 1115 Social Follows, 94 Membership Subscriptions, 1153 Giveaways
31,500 Wet Samples, 35,161 Dry Samples, 560 E-mail Captures, 675 Social Follows, 14 Membership Subscriptions, 2568 Giveaways
22,500 Wet Samples, 29,559 Dry Samples, 749 E-Mail Captures, 1606 Social Media Follows, 159 Membership Subscriptions, 2875 Giveaways