Frontier Communications Experiential Activation in Tampa, Florida

Frontier Communications

Frontier Communications at the Tampa Bay Buccaneers Game

Cognition created a football spiking game that measured the velocity of participants’ spiking ability and then displayed their performance on an oversized LED display.

Client: Frontier Communications
Website: frontier.com
Date: May 26, 2022
Services: Creative Technology
Copy-of-Copy-of-11062022-FrontierGiga-07882
Copy-of-11062022-FrontierGiga-07872
Copy-of-Copy-of-11062022-FrontierGiga-07952-1
Copy-of-Copy-of-11062022-FrontierGiga-07934-1
Copy-of-Copy-of-11062022-FrontierGiga-07929-1
Copy-of-Copy-of-11062022-FrontierGiga-07913-1
Copy-of-Copy-of-11062022-FrontierGiga-07909

The Project

Cognition created a football spiking game which measured the velocity of participants spiking ability then displayed their performance on an oversized LED display. Guests could walk up and enter their name with the brand ambassador. This would trigger a countdown to start which would prompt the guest to spike the ball against a sensor. After the guest spikes the ball, a large LED screen would display the participant’s spiking velocity and compare it to Internet Speeds. If guests had a lower velocity, they would get Cable or DSL, if guests had a stronger velocity, they would get Frontier Fiber. Simultaneously, guests had their photo/gif taken by the photographer.

As guests traversed through the activation, they would eventually get to the swag station where they could fill out a short survey on their internet preferences and have the chance to spin a giant prize wheel for the opportunity to win several prizes including a signed Tampa Jersey.

Frontier Communications Experiential Activation in Tampa, Florida