fandom metallic menace san diego comic con 2023

Fandom The Metallic Menace

Fandom The Metallic Menace

Cognition’s challenge involved creating a design for a 10-foot fabricated metal monster based on hand-drawn illustrations. We then transformed this design into a 3D model, complete with rigging and animations. The final product brought the monster to life using augmented reality at Comic Con 2023’s Interactive Zone in downtown San Diego, captivating a large audience on-site.

Client: Fandom
Date: July 20, 2023
Services: Augmented Reality

The Project

In collaboration with Fandom and the Food and Drug Administration, Cognition crafted a unique activation at this year’s San Diego Comic-Con. Attendees exploring the Petco Interactive Zone encountered “Attack of the Metallic Menace,” a towering ten-foot metal monster designed to raise awareness about the hazards of youth vaping, as part of the FDA’s nationwide awareness campaign. Drawing inspiration from iconic Kaiju films like Godzilla vs. the Smog Monster, this installation not only provided an exceptional photo backdrop but also delivered several augmented reality encounters that animated the monster into life through Instagram.

The Reaction

4,709 Total Scans, 3590 Unique Users