Cognition Labs contributed to a multi-layered fan photo experience for Dungeons & Dragons: Honor Among Thieves by developing a real-time digital lens and branding overlay that enhanced photos taken within a custom-built, in-person environment. Guests stepped into a staged dungeon set, complete with bones, axes, and stone-like textures—a fully immersive physical backdrop that transported them into the world of the film.
Using only their phone or browser—no app required—users could launch the experience, activate their camera, and see themselves placed within a dynamic D&D scene, complete with cinematic lighting, magical effects, and interactive elements. Our web-based tool automatically applied a branded Dungeons & Dragons frame and subtle AR-inspired effects to each image, creating a polished, shareable moment that blended physical scenography with digital storytelling. Designed for high throughput and instant gratification, the experience allowed fans to receive and share their photos within moments—amplifying the film’s reach through organic social engagement.