The Generation Adidas Cup is one of the preeminent U-17 competitions in the United States for youth soccer players, helping young talent gain the skills and recognition needed to join a Major League Soccer team. In partnership with Adidas, Cognition designed an experience that would help young players showcase their skills and see how they measure up against the MLS’ biggest talent. We built a dribbling obstacle course that pitted players against a “ghost” pro athlete. Utilizing lighting previsualization software, we allowed players to track their progress against the “ghost” as they wound in and around a series of intelligent pylons. Our best competitors won 1 of 10 spots on our digital leaderboard and bragging rights that only the GA Cup trophy could top.
/ 2024
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Details about
the project
In partnership with Adidas, Cognition designed an experience that would help young players showcase their skills and see how they measure up against the MLS’ biggest talent.
| Date: | July 2024 |
|---|---|
| Project: | GA Cup Soccer Skill Drill |
| Customer: | adidas |
| Link: | Video |




