On May 26 and 27, 2022 a dangerous, radioactive rift opened up at LA Live. Hawkins National Laboratory arrived to keep the scene under control. They targeted brave recruits, giving them a chance to “prove their power” at closing the rift and leaving with merch, Xbox Game Passes, Netflix gift-cards, and even the exclusive console. Thousands of fans and passersby snapped pics and purchased souvenirs, and the immersive experience was covered by various media outlets and channels.