Cognition had the pleasure of bringing the Alienware Artifact to life — an immersive activation that took over Grand Central Station in New York City from October 27–31. Each day, the Artifact’s exterior came alive with a unique Alienware animation, building…
Adidas Soccer Skill Drill
The Generation Adidas Cup is one of the preeminent U-17 competitions in the United States for youth soccer players, helping young talent gain the skills and recognition needed to join a Major League Soccer team. In partnership with Adidas, Cognition designed…
Microsoft Storefront AI Experience Center
Microsoft engaged Cognition to design a series of demos to showcase new Artificial Intelligence offerings at Experience Centers in New York, London, and Sydney. The three Microsoft Experience Centers would have 2 product spaces, each highlighting the company’s newest AI capabilities,…
Stranger Things 4: Gestural Experience
To promote season 4 of Stranger Things, Netflix and Xbox approached Cognition to concept, design, and execute a pop-up interactive experience in Los Angeles, California. We leveraged gestural technology to create an experience where each user could unlock a unique power,…
Liquid IV at F1 Miami
Cognition developed an immersive, custom-built racing simulator that put fans in the driver’s seat for a thrilling head-to-head Formula 1 competition. Designed to capture the adrenaline and precision of real F1 racing, the experience was seamlessly integrated into the event space…
MilkPEP at Twitch-Con
MilkPEP, the Milk Processor Education Program, is a program that seeks to expand milk consumption across the country. Activating at San Diego TwitchCon, the brand sought to position chocolate milk as a performance beverage to the gaming community. MilkPEP approached Cognition…
Liquid IV at F1 Vegas 2025
Cognition designed and produced a series of interactive experiences, while also leading the lighting and audio design to transform the brand’s footprint into a high-energy fan destination. Through dynamic lighting cues and race-inspired sound design, every moment of the experience was amplified to evoke the intensity and atmosphere of a live Formula 1 pit lane.
Upon entering, guests quickly registered before stepping into the Liquid I.V. F1 Vegas Pit Stop Challenge, where they raced against the clock to change a wheel on an F1 car. Cognition’s synchronized lighting and reactive audio heightened the pressure and excitement, creating a fully immersive, competitive moment. Top performers earned spots on a live leaderboard, while participant data was seamlessly captured for post-event engagement.
