In collaboration with Edelman and Treehouse Fabrication & Scenic, Cognition produced a five-day experiential activation for eBay at the National Sports Card Convention in Chicago. The large-scale footprint featured an eBay Live stage, a custom-built pop-a-shot game, interactive touchscreen learning stations, and…
The Alienware Artifact: Immersive Experience
Cognition had the pleasure of bringing the Alienware Artifact to life — an immersive activation that took over Grand Central Station in New York City from October 27–31. Each day, the Artifact’s exterior came alive with a unique Alienware animation, building…
Liquid IV at F1 Vegas 2025
Cognition designed and produced a series of interactive experiences, while also leading the lighting and audio design to transform the brand’s footprint into a high-energy fan destination. Through dynamic lighting cues and race-inspired sound design, every moment of the experience was amplified to evoke the intensity and atmosphere of a live Formula 1 pit lane.
Upon entering, guests quickly registered before stepping into the Liquid I.V. F1 Vegas Pit Stop Challenge, where they raced against the clock to change a wheel on an F1 car. Cognition’s synchronized lighting and reactive audio heightened the pressure and excitement, creating a fully immersive, competitive moment. Top performers earned spots on a live leaderboard, while participant data was seamlessly captured for post-event engagement.