In collaboration with Edelman and Treehouse Fabrication & Scenic, Cognition produced a five-day experiential activation for eBay at the National Sports Card Convention in Chicago. The large-scale footprint featured an eBay Live stage, a custom-built pop-a-shot game, interactive touchscreen learning stations, and…
The Alienware Artifact: Immersive Experience
Cognition had the pleasure of bringing the Alienware Artifact to life — an immersive activation that took over Grand Central Station in New York City from October 27–31. Each day, the Artifact’s exterior came alive with a unique Alienware animation, building…
Microsoft Storefront AI Experience Center
Microsoft engaged Cognition to design a series of demos to showcase new Artificial Intelligence offerings at Experience Centers in New York, London, and Sydney. The three Microsoft Experience Centers would have 2 product spaces, each highlighting the company’s newest AI capabilities,…
Stranger Things 4: Gestural Experience
To promote season 4 of Stranger Things, Netflix and Xbox approached Cognition to concept, design, and execute a pop-up interactive experience in Los Angeles, California. We leveraged gestural technology to create an experience where each user could unlock a unique power,…
MilkPEP at Twitch-Con
MilkPEP, the Milk Processor Education Program, is a program that seeks to expand milk consumption across the country. Activating at San Diego TwitchCon, the brand sought to position chocolate milk as a performance beverage to the gaming community. MilkPEP approached Cognition…