Cognition had the pleasure of bringing the Alienware Artifact to life — an immersive activation that took over Grand Central Station in New York City from October 27–31. Each day, the Artifact’s exterior came alive with a unique Alienware animation, building…
Liquid IV Remix Booth
Results of the project Bonnaroo 12,500 Wet Samples, 31,200 Dry Samples, 404 E-Mail Captures, 1115 Social Follows, 94 Membership Subscriptions, 1153 Giveaways Rolling Loud 31,500 Wet Samples, 35,161 Dry Samples, 560 E-mail Captures, 675 Social Follows, 14 Membership Subscriptions, 2568 Giveaways…
Amica Legacy Room
Cognition created an immersive activation that allowed guests to engage in a unique experience by sharing a story about their heirlooms in a miniature sound studio. This interactive session enabled them to record personal stories and memories associated with these cherished…
Chateau Ciroc Video Booth
Cognition created a video booth platform that allows guests to enter the party in style. Our video platform system captured guests as they were revealed by automated elevator doors creating a unique video takeaway. Cognition was tasked with creating a video…
Dungeons & Dragons Movie Photo Experience
Cognition Labs contributed to a multi-layered fan photo experience for Dungeons & Dragons: Honor Among Thieves by developing a real-time digital lens and branding overlay that enhanced photos taken within a custom-built, in-person environment. Guests stepped into a staged dungeon set,…
Welch’s Photo Booth
Cognition designed and produced a touring interactive photo booth experience for Welch’s, bringing a playful, shareable brand moment to audiences across the country. Guests were invited to step inside the booth to capture a photo in a welcoming, family-friendly environment. The…





