Each week it seems like a creative new AI technology emerges and enhances the capabilities of AI by leaps and bounds. Chat-GPT’s meteoric rise that earned 100 million new users in 2…
How projection mapping can transform a limited area into a limitless space
Small spaces do not have to limit your creativity or the impact of your events. Embrace the challenges and opportunities that come with working in compact environments and use projection mapping to…
What is Web 3 and why is it so important to marketers?
At Cognition, we’re constantly thinking about how innovative technology can improve experiences for people. We get excited when we see new things come around, especially things that can democratize ideas and disrupt…
Creative applications of IoT technology in live events
If you have ever found yourself wishing that the crosswalk button would turn the street into a game of Frogger complete with all the alligators and flies or that the elevator door…
A Brief History of the Internet, the Web, and How we got to Web3
The first practical schematics for the internet would not arrive until the early 1960’s, when MIT’s J.C.R Licklider popularized the idea of an “Intergalactic Network” of computers. Shortly thereafter, computer scientists developed…
4 Steps for Creating a CPG Brand Retail Installation
Consumer packaged goods (CPG) brands are always looking for new ways to create a lasting connection with their customers. An increasingly popular tactic is the use of technology-aided installation art to bridge the…
Creating an Unforgettable Physical Space Through Technology
But when it comes to developing impressive in-person experiences, the physical space matters, too — especially for museums, immersive art installations , and pop-up experiences. When deployed well, implements like technology-enhanced event lighting,…
How we use OSC creatively in Experiential Marketing activations
If you’ve worked in experiential marketing, production, or creative technology you may have encountered the need to transfer data between devices on a network. Devices that don’t typically speak to each other. Enter open sound control. OSC is a protocol for sending computer data over a network. Its messages are transported across the…
Industrial design never tasted so delicious. Enter the world of edible 3D printing
Art, Science, Technology, Food? The concept may sound like something from the future but food 3D printers do actually exist. 3D printing is becoming more and more trendy not only for pros…